Marketers can sometimes create a powerful influence over customers by taking advantage of their believes and practiced rituals.
So if I want to sell you a bottle of juice and convince you that it is good for your blood pressure, bones, aging skin, hair, and the bonus, it helps you lose weight! Then, this is how it gonna be:
- Give it a strange name, and preferably a name of something real, rare, and its benefits have never been scientifically proven. So try a fruit name from South America!
- It should be pricy; you know, scarce stuff cost!
- It should not be available everywhere. Choose only some big stores as your distribution outlets; or better yet, try phone and home visiting marketing techniques!
- Now the big trick! To convince people that a singe kind of unknown drink can virtually solve all their health problems, they better perceive it as some kind of medicine! So regardless of the fact that you are selling it as 100% natural juice, you better convince them that they need to take it in dosages. You know, small spoon before breakfast, and one after sleep, I mean before sleep! That would emphasis the image of a medicine, wouldn’t it?
- Give them an extended period of time to start noticing changes. Again, to start noticing! Something like a month could be good! And hey, if it did not work, they must have done something wrong, maybe did not commit to the precise dosages or times of taking the medicine, I mean the juice!
p.s. this post is based on a true story!