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I believe that there are a lot of things we could learn from Google even when they take a wrong step and make a wrong decision!
About a year ago, Google introduced a new product called “Google Wave” which was presented as the new and revolutionary way to communicate online. It combined instant messaging, documents sharing, emails, and many other features that promised instant interaction on the network.
Few days ago, Google decided to stop developing “Wave” as a single product; simply, It did not accomplish its targeted goals!
Here are some Google lessons:
- The company that does not fear innovation is the same company that does not fear setbacks. There is no doubt that Google spent a lot of resources on “Wave” and was, in a way or another, betting that it will change the online interactive scene. But the moment it felt that the product is not harmonious with customers, the company had the gut to stop it!
- A message to customers; we are here to serve you. We thought that a new product will be beneficial to you all, but once we sensed that you did not like it, we stopped it and we are working on something else to meet (or exceed!) your expectations.
- A message to employees; the company is ready to believe in and support your innovative ideas. We are ready to accept the risks to make a difference in our customers lives. And if that idea did not make it, we are ready to accept the consequences. Just go there and bring us some fresh and innovative ideas.
All in all, innovation management does not mean that all ideas should be introduced to the market without proper market analysis, but it certainly means that a company should know when to retreat and learn its lesson instead of being stubborn and start losing customers loyalty.