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‘We have the best working environment around here’ … ‘we changed the whole competition landscape, we are the best now and our competitors have to live with it’ … ‘Our products/services are not comparable to others, we are the best’
Once such kind of mentality starts flying around your organization, then it is in need for a serious therapy; it is going through the ‘illusion of the best’ syndrome! And once you have it, it is the downhill road thereafter.
There is no doubt that the marketplace is a competition arena. However, deciding who is the best should be left to stakeholders and unbiased observers, certainly not to the organization managers only!
And let’s give it some thought; in a business environment, what is the best? the best compared to what? and in which categories? And should we compare our products/services/practices to our competitors only? in our environment only? or should we do that globally? I am sure you can come up with endless series of question like these …
My argument is that the whole concept of being the best should have no place in a business environment. The ‘best in ….’ is a relative term even if based upon ground measurements, because, at the end, those measurements are based on agreements between a number of people.
The illusion of being the best could be damaging on the long run. It generates demotivation and kills innovation; why should we do more, we are the best?!
It happened that I have being sitting once with one of the so-called-managers of one of the biggest companies in the country and he was talking about how they are conducting some of their business. The strange thing is that he was referring to many managerial flaws in his talking, and he was acknowledging those flaws! I asked him ‘it is great that you can put your fingers on the wrong doings that are causing pressure on your staff and your productivity. So why don’t you solve these issues?’ His reply was ‘this is how we do business around here!’ I said ‘but there are many companies around the world that faced similar problems and there are many lessons that you can get advantage of.’ He replied ‘No No No … do not talk about companies around the world. Tell me about local companies. We are the best company in the area and this is how we are running our business’!!!!
I hope you got what I mean now!!
p.s. I think the ‘illusion of best’ syndrome fits Jim Collins’s stage number one of declining organizations; the stage he calls ‘Hubris Born of Success.’ Read more about it in his book ‘How the mighty Fall, and Why Some Companies Never Give in’ published in 2009.