Positivity For A Change; Exemplary CSR

 Recently, I have been really overwhelmed with many blog posts, articles, and tweets that were only negatively looking at many, especially social, aspects of Saudi Arabia. I would give those writers the benefit of the doubt and say that they are in love with this country, and they want to see it the best country [...]

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Saudi Businesses and Social Media Marketing

    It seems that Saudi companies are not yet sure about the importance of social media marketing and whether it should play a role in their marketing and branding strategies or not. Internationally, using social media tools (e.g. Facebook pages, Twitter accounts, Youtube channels, etc …) is becoming THE trend among other marketing tools [...]

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