One or two days to the Eid; hope you all have a happy holiday. And now be honest, how many times have you been out shopping for Eid? There is something I am not quite getting about the retail markets in Saudi. Most of the countries around the world have organized sales seasons. You most [...]
Posts Tagged ‘marketing strategy’
The Eid Shopping
Posted in Marketing, Saudi business, tagged Eid shopping, marketing strategy, Saudi business, Saudi consumer behavior on September 8, 2010 | 10 Comments »
Press Releases; Stop Lying!!
Posted in Public Relations, tagged Branding, communication, marketing strategy, press release, stakeholder on October 7, 2009 | 6 Comments »
I just read a press release about a local company participation in an international fair. And let me tell you how I felt; disgusted!! Press releases are a widely known and adopted tool by PR professionals to attract attention of public in general and organization’s stakeholders in particular. Unfortunately, some of these professionals definition of [...]
