If Saudi Women Are Allowed to Drive

For those not familiar with Saudi Arabia; It is unfortunate to say YES, Saudis are still debating the idea of allowing women to drive! Anyway, this is not what this post is about, but I felt it was a mandatory introduction! Now, let’s assume that the decision popped up and women are suddenly allowed to [...]

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The Psychological Cost

I have a confession to make. and if, by any chance, Steve Jobs is reading this; I am sorry! I have been a long time advocate of Microsoft and I hated the gut of Apple before even trying it! My reasoning was simple, we would not know the world as we know it today without [...]

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What were they thinking?

This question is directed to the producers of the light snacks known as “Loozeen”. To the marketers of Western Bakeries Co. the subsidiary of the Saudi giant company “Almarai.” Seriously guys, what were you thinking choosing this image for your campaign? What is the brand message that you were trying to deliver? The campaign has [...]

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Positivity For A Change; Exemplary CSR

 Recently, I have been really overwhelmed with many blog posts, articles, and tweets that were only negatively looking at many, especially social, aspects of Saudi Arabia. I would give those writers the benefit of the doubt and say that they are in love with this country, and they want to see it the best country [...]

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Stop Cursing Your Customers

  Companies that have any kind of live interaction with customers are better to train their employees not to complain about the company itself or customers in front of other customers!! What kind of a message they would be delivering when you hear the sales agent behind the counter complaining about another customer and accusing [...]

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Pepsi and Coca-Cola in Saudi; Rivals but Friends

It seems that the historical rivals, Pepsi and Coca-Cola, are getting along pretty well in Saudi Arabia. Just after few days of Pepsi increasing their prices by 50% (from 1 SAR to 1.5 SAR – from 0.3 $ to 0.4 $) Coca-Cola followed suit and increased its prices by the same percentage. It does not [...]

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Al Baik; The Secret Recipes

Logo from: http://www.albaik.com/ It is time to talk about another local business success story; and how can we talk about successful organizations without talking about Al-Baik. It is next to impossible that you are living in Jeddah or ever visited it without being to Al-Baik. The local fast food chain has been around since 1974. After [...]

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Saudi Businesses and Social Media Marketing

    It seems that Saudi companies are not yet sure about the importance of social media marketing and whether it should play a role in their marketing and branding strategies or not. Internationally, using social media tools (e.g. Facebook pages, Twitter accounts, Youtube channels, etc …) is becoming THE trend among other marketing tools [...]

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