The Burning Heat

The past couple of days were ‘hot’ in Jeddah, and I mean that literally! And what got things really hotter is the debate between the Presidency of Meteorology and Environment (PME), the Saudi Electricity Company (SEC) and the rest of us, Jeddaweis (people from Jeddah.) SEC claimed that it had major power cutoffs in Jeddah [...]

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Saudi Earth Hour

Few days to the 27th of March and its Earth hour. The whole country is taking part in this global initiative to spread awareness about the scarse of resources on our planet Earth. No matter how romantic the idea of saving the planet may sound, saving energy for one hour won’t make the Earth problems [...]

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A Hospital Customer

  Visiting a hospital is an emotional experience. Let’s face it, nobody wants to be there. Just take a moment and think about what the word hospital will provoke in your mind; I am sure things like (pain, sickness, needles, and blood) should’ve come across your mind! From a marketing point of view, this is [...]

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Lomar Thobes; A Saudi Entrepreneurial Story

  Just pick any generic product around you and think if you can transform it into a differentiated big business. If you can do that, then you must have a genuine innovative and entrepreneurial spirit. I would suggest to use the Saudi Thobe as an example (I hope you know what a Saudi thobe is, [...]

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One Fries please, I am going to see the Mona Lisa!!

You could have visited the Louvre; if not, you must’ve heard about it (otherwise, mmm … I do not know what to say!!). And you probably heard the news about the upcoming opening of  McDonald’s resturant and McCafé in the underground approach to the Louvre, known as the Carrousel du Louvre. As expected, the idea is igniting a [...]

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