The Pink Glove Dance

At the beginning of the last month I wrote a post called ‘What do you mean no to cancer?’ about a Saudi campaign promoting cancer awareness. My main point was that campaign slogan was lame and not only that; it was a bit offensive. Now, I want you to compare that campaign with the one [...]

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A Hospital Customer

  Visiting a hospital is an emotional experience. Let’s face it, nobody wants to be there. Just take a moment and think about what the word hospital will provoke in your mind; I am sure things like (pain, sickness, needles, and blood) should’ve come across your mind! From a marketing point of view, this is [...]

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