I really hope some undercover Apple agents were present yesterday around the retail stores of the phone company that officially released the iPhone 4 in Saudi. The scene of customers, all types of them: technical savvy, young, mature, students, and employees, all waiting in lines for hours to have the chance to get their hands [...]
Posts Tagged ‘customer understanding’
The iPhone 4 in Saudi
Posted in Branding, Marketing, Saudi business, tagged Apple, brand image, brand loyalty, customer experience, customer understanding, iPhone4 on September 26, 2010 | Leave a Comment »
When You Know It Was A Mistake
Posted in Entrepreneurship, Marketing, Public Relations, tagged brand image, customer understanding, differentiation strategy, Google, innovation, risk taking on August 12, 2010 | 2 Comments »
I believe that there are a lot of things we could learn from Google even when they take a wrong step and make a wrong decision! About a year ago, Google introduced a new product called “Google Wave” which was presented as the new and revolutionary way to communicate online. It combined instant messaging, documents [...]
iPhone4; The Antenna Lessons
Posted in Branding, Marketing, Public Relations, tagged Apple, brand image, customer understanding, disaster recovery, iPhone4, PR challange on July 19, 2010 | 8 Comments »
Surprisingly enough, the day our fellow blogger Qusay published this post about the iPhone 4 and its antenna issues (The Truth About the iPhone4 Antenna Problems), I was going through a heated discussion, to say the least, with a number of friends about how Apple handled the aftermath of the whole antenna story. I have [...]
The Customer ‘We Don’t’ Care Division
Posted in Customer Service, tagged brand image, customer experience, customer understanding, lousy customer service on June 9, 2010 | 10 Comments »
This is a true story; a true story of customer care … ohh sorry … I mean a true story of customer ‘we don’t’ care!! While waiting for the customer care representative in one of the most popular bookstores (it is not only a bookstore!) in the Kingdom to help me with something that should [...]
If Saudi Women Are Allowed to Drive
Posted in Culture, Marketing, Saudi business, tagged customer understanding, marketing strategies, Saudi consumer behavior, selling to women, strategic thinking on May 13, 2010 | 10 Comments »
For those not familiar with Saudi Arabia; It is unfortunate to say YES, Saudis are still debating the idea of allowing women to drive! Anyway, this is not what this post is about, but I felt it was a mandatory introduction! Now, let’s assume that the decision popped up and women are suddenly allowed to [...]
The CrackBerry Curse – By Omar A. Bamahdi
Posted in Culture, Marketing, Saudi business, tagged Blackberry, customer understanding, Saudi consumer behavior on May 3, 2010 | 6 Comments »
Today I am bringing you a guest post from my friend Omar Bamahdi in which he will be talking to us about the Blackberry … or what he likes to call, the Crackberry!! Mr. Omar, to say the least, is a multitalented gentleman. He does not have a blog yet; but let’s hope he will [...]
Saudi Airlines; I’m Not Impressed
Posted in General Management, Saudi business, tagged customer understanding, privatization, Saudi Airlines, strategic thinking on March 23, 2010 | 1 Comment »
So Saudi Airlines just signed five privatization agreements (link); I do not know why I am not impressed by this! As a summary, these are the five agreements: Privatizing the core aviation unit. Establish a new ground service company. Financing its new fleet of Aircrafts. Manage its IPO (initial public offering) of its catering company. [...]
Banning the BB Messenger
Posted in Communication, Public Relations, tagged CITC, communication, customer understanding, PR challange, press release on March 4, 2010 | 14 Comments »
If the news about CITC efforts to ban the BB messenger service turned out to be true (here in Arabic), then CITC should be really honored for their great efforts in making the most bizarre and unexplainable decisions ever. People are still not totally recovered from its earlier decision to stop the free roaming services [...]
CITC and The Hatred Campaign
Posted in Communication, Public Relations, tagged CITC, communication, customer understanding, PR challange, press release on February 15, 2010 | 2 Comments »
The anger campaign, or you could call it ‘the hatred campaign,’ currently running by both media and customers themselves against the Saudi CITC (The Communication and Information Technology Commission) is a very interesting case study for a classical public relation failure. It is not only that they could not construct a logical reasoning to explain [...]
