The Golden Question

For any business owner or leader out there; the moment of truth kinda of question could be the following one asked by Jim Collins (according to this HBR blog post): If your company went out of business tomorrow, would anybody really miss it and why? Although it’s a simple question, its answer contains the essence [...]

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What were they thinking?

This question is directed to the producers of the light snacks known as “Loozeen”. To the marketers of Western Bakeries Co. the subsidiary of the Saudi giant company “Almarai.” Seriously guys, what were you thinking choosing this image for your campaign? What is the brand message that you were trying to deliver? The campaign has [...]

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Government but with Private Practices

Let me ask you something; what is the first thing that might form your first impression of a country that you visit for the first time? If you thought of those gentlemen, or ladies, sitting behind desks checking you up with sharp eyes while stamping your passport, then you are right; they are the immigration [...]

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Stop Cursing Your Customers

  Companies that have any kind of live interaction with customers are better to train their employees not to complain about the company itself or customers in front of other customers!! What kind of a message they would be delivering when you hear the sales agent behind the counter complaining about another customer and accusing [...]

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Ignoring Your Customers

Here is an interesting question asked by Gill Corkindale in her HBR blog; does your company’s reputation really matter? She is arguing that some big companies in certain industries do not really care about customer services! Despite regular customers complains, such companies are keeping their lousy performances and customers are still coming back. The blog post is [...]

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Al Baik; The Secret Recipes

Logo from: http://www.albaik.com/ It is time to talk about another local business success story; and how can we talk about successful organizations without talking about Al-Baik. It is next to impossible that you are living in Jeddah or ever visited it without being to Al-Baik. The local fast food chain has been around since 1974. After [...]

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Saudi Businesses and Social Media Marketing

    It seems that Saudi companies are not yet sure about the importance of social media marketing and whether it should play a role in their marketing and branding strategies or not. Internationally, using social media tools (e.g. Facebook pages, Twitter accounts, Youtube channels, etc …) is becoming THE trend among other marketing tools [...]

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