Few days to the 27th of March and its Earth hour. The whole country is taking part in this global initiative to spread awareness about the scarse of resources on our planet Earth. No matter how romantic the idea of saving the planet may sound, saving energy for one hour won’t make the Earth problems [...]
Posts Tagged ‘awareness campaign’
Saudi Earth Hour
Posted in Personal, Saudi business, tagged awareness campaign, Earth Hour, Jeddah, Jeddah Earth Hour, Saudi business on March 21, 2010 | 6 Comments »
No One to Vaccinate
Posted in Advertisement, Public Relations, tagged Advertisement, awareness campaign, celebrity endorsement, communication, H1N1 in Saudi on December 21, 2009 | 10 Comments »
On the 26th of last October, while talking about H1N1, its vaccination rumors, and how our ministry of health (MoH) was handling the subject, I posted the following concern: ‘Just imaging the situation when the vaccine becomes available and nobody is there to take it!’ You do not have to imagine anymore because it is a fact by [...]
Pepsi and Coca-Cola in Saudi; Rivals but Friends
Posted in Communication, Marketing, Public Relations, Saudi business, tagged awareness campaign, communication, marketing strategies, price increase, Saudi business on December 15, 2009 | 10 Comments »
It seems that the historical rivals, Pepsi and Coca-Cola, are getting along pretty well in Saudi Arabia. Just after few days of Pepsi increasing their prices by 50% (from 1 SAR to 1.5 SAR – from 0.3 $ to 0.4 $) Coca-Cola followed suit and increased its prices by the same percentage. It does not [...]
The Pink Glove Dance
Posted in Advertisement, tagged awareness campaign, breast cancer, hospital experience, pink glove dance, yes to life no to cancer campaign on December 2, 2009 | 7 Comments »
At the beginning of the last month I wrote a post called ‘What do you mean no to cancer?’ about a Saudi campaign promoting cancer awareness. My main point was that campaign slogan was lame and not only that; it was a bit offensive. Now, I want you to compare that campaign with the one [...]
What do you mean ‘No to Cancer’??
Posted in Advertisement, tagged awareness campaign, MoH, offensive ad, Saudi Arabia, yes to life no to cancer campaign on November 7, 2009 | 19 Comments »
It has been three days now since I start noticing some kind of ads on street billboards with few words on them and bunch of logos stating ‘Yes to life … No to cancer.’ Now, I do not know if it is only me … or these few words are bit offensive! It turned out [...]
