Marketing and Mini-Skirts

So the World Cup is getting serious these days and the games are getting … hotter!! But this is not the only thing getting hotter in South Africa. Have you read the news about the Holland’s fans who have been sent off the stadium during the Holland Vs. Denmark match? Before going into this, let’s [...]

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It is Time To Dance

The videos you are about to see have been around the Internet since the beginning of the year. However, I’ve just got the chance to see one of them via an email that my sister sent me. And let me tell you; beside having fun watching it … I am impressed  :) Now, we all [...]

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Small Details Matter

I took this picture while waiting on a traffic light (you may want to click on it to have a better look). And that is what caught me eye in it: It is a branded car for the ‘Saudi Automatic Laundry’, let me emphasis on the word “Saudi”. Now the question is: what is the [...]

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Al Bilad Bank; Stating the Obvious

Smart organizations understand their environments. They know which buttons to press, which issues to tackle, and even which games to play! And when it comes to Saudi, there is nothing better than the subject of religion to be hovering around. And this is exactly what Al Bilad Bank is doing with its new campaign ‘the [...]

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Humor with a Message

Using humor in advertisements is not new but always controversial. For supporters, humor advertisements grab attention and foster brand recognition and loyalty. While those not in favor of the idea are always arguing that not all people have a sense of humor. Any unbalanced attempt to be funny could cost you a lot and simply [...]

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No One to Vaccinate

On the 26th of last October, while talking about H1N1, its vaccination rumors, and how our ministry of health (MoH) was handling the subject, I posted the following concern: ‘Just imaging the situation when the vaccine becomes available and nobody is there to take it!’ You do not have to imagine anymore because it is a fact by [...]

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Advertise, no more!!

  No matter how much money some organizations are budgeting for their advertisement, it won’t work and they better keep it for more rewarding plans. This occurred to me while watching the new commercial of Saudi Airlines.  It is really sad to see some big companies lose all their sense of direction and start stumbling [...]

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